Investfora — generated automatically from regulator register data.

What is diversification?
Diversification is spreading money across many holdings so that no single failure decides the outcome. One company can always go to zero; a portfolio of fifty needs fifty separate disasters to do the same. That is the entire idea. The rest is arithmetic, one honest trade-off, and one limit that matters more than either.
The arithmetic of not losing everything
Take a purely hypothetical 1,000 — every number here is invented for the sums. Put all of it into one company, and if that company fails, everything is gone. Put 20 into each of fifty companies instead, and if one fails, 20 is gone — a fiftieth of the total. The remaining 980 carries on regardless. Nothing clever has happened. The money has simply been arranged so that one bad outcome touches a fiftieth of it rather than the whole of it.
The trade-off, stated plainly
The same arithmetic runs in reverse. If one of those fifty companies triples, only a fiftieth of the money triples with it. Diversification blunts single failures by blunting single successes: the spread that protects the downside dilutes the upside in exactly the same proportion. There is no arrangement of holdings that takes one effect without the other.
What it cannot do
Diversification dilutes single-asset risk. It does not dilute market risk. When a whole market falls, most of its parts fall together, and fifty holdings that sank in unison have diversified nothing. Spreading money across companies protects against one of them failing; it does not protect against all of them being repriced on the same afternoon. Holdings that move together behave, for this purpose, like one holding — however many lines they occupy on a statement. How far any two holdings move together is not printed on either of them, which is why the protection is easier to describe than to measure.
Funds are diversification as packaging
A fund is a pre-assembled spread of holdings sold as a single line. An index fund holds the constituents of an index; an ETF does much the same in a wrapper that trades like a share. Buying one buys the spread ready-made instead of assembling it holding by holding. The packaging changes the effort involved, not the limit above: a fund of fifty companies still falls when the market containing all fifty falls, and a fund holds only what its rules say it holds — the label says diversified, the holdings list says how much.
What this is not
None of this says how many holdings anyone needs, in what proportions, or across which markets — that is allocation, and allocation depends on circumstances no article knows. Nothing here predicts which company fails, or when a whole market drops. Diversification is a way of arranging exposure to risk, not a way of removing it. This article claims to know how the arrangement works; the future is outside its remit.